Our Packaging

It has been quite a packaging journey that we have been on. In addition to putting our efforts into creating great products, we have spent many years discussing and reviewing the way we package, store, and send them to your bed. Our products need to be packaged otherwise they would get damaged and dirty on their journey from the factory to your doorstep. Although it seems as though some companies are managing to avoid individual packaging, our research has shown that it is likely this packaging was simply removed and discarded during the pick and pack stage. This seems wasteful and misleading to us.

At the other end of the spectrum, we often receive parcels wrapped in packaging that costs more than the product itself. Packaging that is discarded as soon as it is opened. We have worked hard to find a perfect balance by eliminating unnecessary bags, boxes, tags, and inserts, including cardboard stiffening cards in products such as pillowcases. (As we don't have a shelf for our products, there is no need for these wasteful card inserts found in brick-and-mortar stores.) And instead, we wrap most of our products in simple, compostable bags and seal them in paper potato sacks for delivery.

By reducing the amount of packaging we use, and the labour required to pack it, we not only protect the planet but also save you money. Our prices only include the product itself and the time required to manufacture it, without any extra unnecessary costs.

We have spent many working hours and travelled extensively researching eco-friendly alternatives to replace our plastic bags. Unfortunately, it appears that alternative options are not always better for the environment. We have found compostable bags to be the best solution for us and we now pack most of our duvet covers, pillowcases, fitted sheets, throws, and curtains in compostable bags. If they are not in compostable bags, they are wrapped in paper.

We have been testing paper wrapping for a couple of years and now have some of our nightwear and a few bed linens wrapped in paper. We would love to have 100% of our collection in paper, but it is not currently feasible for warehouse and shipping purposes.

Currently, our pillows, duvets and toppers are protected in a recyclable plastic bag and then placed in a fabric bag that can be reused. Many of these fabric bags are made from waste fabric or seconds as well.

Fabric bags are another option we have explored, but they require significant labour to manufacture and need to be used hundreds of times to be truly eco-friendly.

Our search for the perfect packaging continues and we would love to hear from you if you know of a better way.  For us, it is essential that the solution we ultimately choose brings about positive change, rather than just checking a box. We are committed to ongoing improvement.