Our Packaging

We have been on quite a packaging journey. In addition to putting our efforts into creating great, responsibly sourced products, we have spent many years discussing and reviewing the way we package, store and send them to your bed.

Our products need to be packaged otherwise they would get damaged and dirty on their journey from the factory to your doorstep.

We have worked hard to find a perfect balance by eliminating unnecessary bags, boxes, tags and inserts, including cardboard stiffening cards in products such as pillowcases.

We protect our products using biodegradable bags, paper wrapping, or recycled polybags, tied with a 100% cotton ribbon, and seal them in our delivery paper packaging.

Our biodegradable packaging has been designed to safely biodegrade without leaving any potential harm to the environment, the films do not leave microplastics behind upon degradation. Simply take off the label and pop the bag into normal waste streams.

The paper wrapping and e-commerce packaging bags should be suitable for curb side recycling, but please always check your local recycling requirements. Alternatively, you can explore creative options like repurposing them as gift wrapping paper.

Currently, our pillows, duvets, and toppers are protected in poly bags made from recycled plastic, which are 100% recyclable. Always check your local recycling requirements to ensure curb side recycling is available. If not, please visit a local supermarket with a recycling program.

Our search for the perfect packaging is an ongoing journey and we would love to hear from you if you know of a better way. For us, it is essential that the solution we choose brings about positive change, rather than just checking a box.