The Perfect Pillow

Pillows can be a bit of a minefield. Soft, firm, bouncy, flat, one or two? We offer a range of different pillow choices - something for everyone - but it can be a bit daunting choosing the right one for you. The main things to consider when you're choosing your pillow are the position in which you sleep and how you like your pillow to feel. Read ahead to get some answers to some frequently asked questions. Or consult our Bedding Buying Guide for helpful information about pillows and duvets.

If you sleep on your front or back you will probably be more comfortable with a pillow with a medium fill, whereas if you're a side sleeper you might prefer a firmer pillow. Or why not go with one of each so you can mix and match to create your perfect pillow partners? Read more about choosing a pillow here.

Down is generally seen as the luxurious filling choice for pillows, which is why luxury hotels will tend to supply pillows containing this super squishy and cloud-like filling. We have 100% goose or duck down pillows here and an 80% duck down option here for those on a bit more of a budget. Either will add a spot of luxury to your snooze time.

Pillows should be replaced every 1 to 2 years, or when they lose their shape and support. Over time, pillows accumulate dust mites, allergens, and become misshapen, leading to discomfort and poor sleep quality. You can read more about taking care of your bedding here.

Hypoallergenic pillows are made with materials that resist allergens such as dust mites, mold, and pet dander. They are a good choice for individuals with allergies or asthma, as they help reduce the risk of triggering allergic reactions. All the case fabrics used for our pillows are certified to meet the NOMITE® standard and all our feather and down products are NOMITE® certified and labelled, which means they are suitable for use by those who suffer with asthma or with dust mite allergies. Read more about sleeping sounder despite allergies here.

All our pillows can be washed although we recommend following the washing instructions carefully to avoid damaging your pillow. Read our Bedding Care Guide for detailed information.