Our Fabulous Fabrics

We are dedicated to sourcing and selecting fabrics that create the most fabulous bedding products for you while minimising our impact on the planet and its people. 

We pride ourselves on using natural fibres in our bed linen and accessories. We have decreased the use of synthetic materials, with now 91% of our total range being made from only natural materials. 

We work hard to responsibly source our materials, using industry standards to verify supply chains and working closely with our amazing suppliers to reduce our environmental impact during production.

• Cotton
• Organic Cotton
• Linen
• LENZING™ ECOVERO™ 
• Feathers & Down
• Wool
• Animal Welfare
• Synthetic Fillers

Linen has been at the heart of what we do since the very beginning, and we are proud that all our linen is now Masters of FLAX FIBRE™ certified 

(formerly known as European Flax™).

This independent certification begins at the very start of the journey, in the flax fields of France, Belgium and the Netherlands. These regions are recognised as the world’s leading producers of flax fibre. (Three quarters of the world’s production of long fibres come from France, Belgium and the Netherlands.) From fibre to finished fabric, the certification guarantees traceability and assures you that your bed linen comes from a respected European supply chain.

What the certification means

• Grown in Europe: The flax for our linen is cultivated in Western Europe, where the soil, climate and generations of farming knowledge create the best conditions for flax growing. 
• Traceability: Every stage of production is audited and traced, so the fibre in your bed linen can be traced back to the fields where it was grown. Guaranteed traceability from fibre to finished product
• Integrated crop management practices: Flax is generally grown without irrigation in these regions. Inputs such as fertilisers and plant protection products are used only when necessary and always with care, ensuring crop health while limiting impact. Seeds are certified GMO free.
• Support for biodiversity: Flax is grown in rotation, typically every six to seven years on the same plot. This rotation supports soil health, reduces the need for chemicals, and helps encourage a diversity of plant and animal life on farms.
• Zero waste: All parts of the flax plant are valued and nothing is wasted. All fibres, long and short, and all products (seeds and shives) are reused, for example as animal bedding. 
• Mechanical processing: 100% mechanical scutching, fibre extraction without water or solvents. Fibres are separated mechanically, without the need for water or solvents
• Expert craftsmanship: Generations of farmers and scutchers bring their knowledge and skill to every step. This human expertise is a key part of the fabric’s quality.

Why we choose it

For you, this means bed linen that is naturally breathable, beautifully textured, and built to last for years of sleeping and washing. For us, it means working with a fibre that combines traditional craft with a certification that values traceability, integrated crop management
practices and continuous improvement.

Our linen tells the story of European fields, family expertise and careful production, all woven into the fabric that you take home.

A new fibre has joined our collection, and it’s one we’re rather excited about.

Naturally lightweight, LENZING™ ECOVERO™ fibres give woven and knitted fabrics a tactile softness and flowing drape.

But there’s more to these fibres than how lovely they feel. Fancy a little peek behind the curtain? Let’s get into the science.

LENZING™ ECOVERO™ fibres are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource.

LENZING™ ECOVERO™ Viscose fibre production processes are continuously refined to maximise resource efficiency and minimise environmental impact. 

Consequently, carbon emissions and water consumption of LENZING™ ECOVERO™ fibres are at least 50% lower compared to generic viscose fibres, according to Higg MSI.^ According to the Higg Materials Sustainability Index (MSI), LENZING™ ECOVERO™ fibre has a significantly lower environmental impact than generic viscose in the categories of abiotic depletion of fossil fuels (up to 61%), global warming (up to 61%), water consumption (up to 66%) and eutrophication (up to 10%).^

So, there’s plenty to know about the story behind these fibres - from the natural raw material they’re made from to the way they’re produced. And when it comes to our finished Super Hero Linen Blend, the result is a beautifully soft, lightweight fabric with an easy, flowing drape.

LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

^The results were calculated according to LCA standards (ISO 14040/44) and are made available via the Higg Materials Sustainability Index (MSI) Version 3.9.1 (December 2024) by Cascale (formerly the Sustainable Apparel Coalition).

Natural Filling 

Feathers & Down 

We source our feathers and down through the Duntrack® Traceability Standard, a framework that guarantees transparency and traceability across the entire supply chain. This standard ensures that the feathers and down, which are by-products of the food industry, are responsibly sourced. Every stage, from the source to the final product, is audited and certified to maintain high accountability standards throughout the process. 

1. Ethical Treatment of Animals: The Duntrack® Traceability Standard ensures that down and feathers are sourced from suppliers that adhere to high standards of animal welfare. This includes preventing practices like live-plucking and force feeding, promoting humane treatment throughout the supply chain. The feathers and down are a by-product of the food industry. 
2. Supply Chain Transparency: The standard requires detailed documentation and tracking of down and feathers from farm to finished product. This transparency helps verify that ethical and responsible practices are followed at each stage, providing accountability and traceability 
3. Environmental Impacts: The Duntrack® Traceability Standard promotes  environmentally responsible practices in the sourcing and processing of down and feathers. This includes responsible farming practices, reducing environmental impact and improved waste management. 
4. Quality Assurance: By using this certification, we can be assured that the down and feathers used in our products meet specific quality criteria. Resulting in products that perform better and last longer. 

We don’t just stop there with our bedding, the fabric used for casing our feather-filled products have been tested to check it complies with industry standards and has earned a NOMITE classification from the European Down and Feather Association (EDFA). This means the case is so tightly woven dust mites cannot penetrate the surface, making our feather and down bedding safe for allergy sufferers too. 

Our bedding supplier is also a member of the European Down & Feather Association.

Our Wool 

Thoughtfully made in Devon by a family-run manufacturer, this bedding is filled with 100% British wool sourced through the official British Wool system. The wool is fully traceable and certified through a licensed supplier, ensuring it meets the standards required to carry the recognised Shepherd’s Crook mark of British Wool.

Naturally breathable and temperature regulating, British wool helps keep you warm in winter and comfortably cool in summer, while also wicking away moisture for a fresh night’s sleep. Each piece is made to order by skilled makers in Devon, supporting British farming and traditional craftsmanship. The result is beautifully made bedding that celebrates the natural performance of wool and the heritage of British textile production.

Not everything inside our bedding comes straight from nature. Sometimes we choose clever, engineered fibres because they can do a particular job brilliantly – whether that's creating cloud-like loft, springing back into shape, helping manage moisture or adding gentle support.

We choose our synthetic fillings for their comfort, performance and durability, matching different fibres to different types of bedding. Here are a few you'll find tucked inside our collection.

Dacron® Comforel® – our just-like-down filling

Soft, light and wonderfully lofty, Dacron® Comforel® is the filling behind our Just Like Down collection. Its fibres are designed to trap air and create that plump, cushioned feeling we love about down, while offering a synthetic alternative.

The filling is designed to spring back after use, helping pillows, toppers and cushion pads keep their shape and loft over time. It's lightweight, breathable and easy to care for – a practical filling with a wonderfully soft feel.

You'll find it in: our Synthetic Just Like Down bedding, toppers and cushion pads.

AERELLE® Softflex - our Big Softie

The clue is very much in the name. AERELLE® Softflex is a soft and flexible synthetic fibre designed to give gentle support while bouncing back into shape after use.

Its resilient structure helps maintain loft and an even distribution of filling, while allowing air to move through the bedding. We chose it for our Big Softie range to give you that generous, cushioned feeling without weighing your bedding down.

You'll find it in: our Big Softie bedding.

AERELLE® Blue - our recycled filling

A soft filling with a recycled story behind it. AERELLE® Blue is made from recycled plastic sourced from post-consumer waste, turning an existing material into a lightweight and lofty bedding fibre.

The fibres are designed to create the lightness and loft associated with down while providing soft, supportive and long lasting comfort. The recycled material is processed within an EUCertPlast-certified system, with fibre-level traceability supporting its recycled-content credentials.

You'll find it in: our Recycled Big Softie range.

Suprelle® Memory - our supportive filling

Suprelle® Memory is designed for those places where we want a little more support. The fibre responds to the body and gently contours around it, helping distribute support while retaining the soft, lofty characteristics of a fibre filling.

Unlike traditional memory foam, it's a fibre based filling, giving our topper a softer and more breathable construction while still providing that gently supportive feeling.

You'll find it in: our Big Softie Memory Topper.

Why do we use synthetic fibres?

Natural fibres are a huge part of what we do, but we understand that feather & down aren’t for everyone. Our approach is to choose materials according to the job they need to do.

For our synthetic fillings, that might mean creating long-lasting loft, adding support, managing moisture or providing an alternative to feather and down. Where recycled options meet the performance we need, such as AERELLE® Blue, we're also able to make use of existing material rather than relying solely on virgin fibre.

It all comes back to choosing the right material, in the right place, for the right reason.