We always said we wanted to do things differently and from the very beginning we set out to make the Secret Linen Store a fun place to work, somewhere that designs, makes and shares amazing textiles and a company that does good things for people and the planet.
When we stumbled across the charity Choose Love, we knew it was a bedtime story we needed to get involved with.
- Choose Love is a wonderful charitable organisation founded in 2015 after a small group of celebrities took to social media to help displaced people in Calais, originally known as ‘Help Refugees’ it became ‘Choose Love’ in 2021. They continue to raise tens of millions of pounds for displaced people all over the world.
We’ve raised funds from promotions, had sample sales and made one off donations, and our grand total donated is now well over £40,000.
We’ve launched a small collection of exclusive designs that we sell where 100% of profits go to Choose Love. You can browse the full collection here:
We wanted to find a charity that helps people who don’t have homes or nice beds, as we do. We met with Choose Love and were really bowled over by their optimism and positive approach to an issue that feels far too big for anyone to tackle. We’ve been supporting them in a number of ways for a few years now.
We will continue to work with Choose Love in any way we can because we believe that everyone is entitled to a safe and comfortable place to rest their head, and the work Choose Love are doing helps us and so many more to sleep better at night.