We aim to be a fair, honest and ethical business, full of happy humans who love making beautiful beds.

Since starting the Secret Linen Store, we've been on one exciting, fun, tough, rewarding and utterly life-changing journey. Fairness and honesty are at the heart of what we do, along with a passion for making bedtime the best time and the world a better place to rest your head.

That's why we do things a little differently and have scrapped some of the more traditional retailing practices we felt were unnecessary or exploited people and our planet.

One thing we know for sure is that this isn’t easy, once we start digging, there is always another stone to turn, and sometimes it seems like an impossible task. All we can do is give you our word that in small steps we are improving all of the time, questioning how and when we do things, and what we can do to make a difference in a small but important way.

We continually question our processes, looking for opportunities to reduce our environmental impact, make our office a fabulous place to work and improve our products.

Of course, we can't do this without you, so to keep you in the loop, here are a few notes on our achievements to date and plans for the future. Also, if you have any ideas you would like to share with us, do get in touch as we love hearing from you.

Our Packaging and Production

Far too often, we receive parcels wrapped in packaging that costs more than the product it contains. This goes straight in the bin once opened. From day one, we have worked hard to eliminate needless bags, boxes, tags and inserts. Instead, we wrap our products in simple, recyclable plastic bags and seal them in potato sacks for delivery. And by reducing the amount of packaging we use and the labour needed to pack it, we're able to protect your pocket as well as the planet. Our prices only include the product itself and the time required to manufacture it with no extra bells and whistles added to the cost.

We've also spent lots of time researching whether we could replace the plastic bags we use for eco-friendly alternatives. Sadly though, it appears they might not always be better for the environment. There are reports of compostable bags not deteriorating after three years, needing more water for production and causing contamination if added to your recycling. Fabric bags were another option, yet they are super labour intensive to manufacture and need to be used hundreds of times to make them eco-friendly. And no bag at all means your product might get dirty - and so, our search continues.

Right now, we think using a recyclable plastic bag is our best option, but we would love to hear from you if you know of a better way. For us, it's essential the solution we eventually use implements change for the better, not just to tick a box.

All of Our Lovely Linen Bedding

Our Fabrics and Production

We pride ourselves on only using natural fibres in our bed linen and accessories. The main two, cotton bedding and linen bedding, boast a laundry list of benefits as well as being sustainable crops that are grown and then replanted. We are also investigating the ethics behind projects encouraging better cotton production like the BCI (Better Cotton Initiative), and how we can get involved.

We have decided to steer clear of using bamboo in any of our products. Despite being fast-growing and easy to farm, the process of turning the fibre into yarn is highly toxic and carries life-threatening risks for those involved in its production - nasty stuff.

We are considering using organic fabrics (made from fibres grown without pesticides) for new ranges. Although again, we are doing our research first as the material must be both ethically grown and ethically farmed.

We only use factories that hold Oeko-Tex textiles and fabrics certification to guarantee all production is free from harmful chemicals and is safe for human use. We transport our products from Portugal by road to lessen our carbon footprint and are keen to continue doing so by working exclusively with manufacturers based in Europe.
While there is still much to do, we will keep searching for better solutions to improve our production processes and the impact our fabrics have on the earth.

Making Our Bedding to Order

All our duvets and pillows take between 10 - 14 days to deliver because they are made, especially for your bed, to order in the UK. We don't stock any of these items in-house because we think there's nothing better than snuggling up to freshly made bedding. Plus, it means you're not paying extra for storing our duvets and pillows in a dusty warehouse for months on end, fillings that aren't used and therefore wasted, or for the goods to be shipped around the world.

We package our bedding in recyclable plastic (to keep the items spotless) and unbleached cotton bags that can be used again and again for storage and shopping.

Freshly Filled Duvets and Pillows

Our People

We have a fantastic team at our offices, warehouses and factories in the UK and Portugal. Having spent many years making bed linen, we have witnessed the bullying of suppliers first-hand and find it impossible to understand. We treat our factory family as part of our business, because without them we would have nothing to put on your beds! We believe in paying fair prices, forgiving small mistakes (from both sides) and working as a team to improve and learn. We are loyal to those that make our products and hold real value in building solid relationships. We regularly visit our European factories, have met with all their staff and know that their standards are as high as ours.

Our in-house staff make a wonderful team. Currently, we have two pairs of sisters, a brother in law, a couple, a mother and daughter and a cousin working with us, creating a truly family feel. The Secret Linen Store is a fun place to work, and it's our mission to keep it that way as we grow. And don't forget, our team is your team, and they're here to help you find the best bedtime possible, so don't hesitate to give us a call for advice. We love a good natter.

We're also working hard with our staff to reduce our office waste. To be a little greener, we send off old boxes to be re-used, drink lots and lots of oat milk, and are careful to recycle correctly.


Unfortunately, wash day is simply a fact of life, using up precious amounts of water, energy and detergent. That's why we've set out on a mission to become laundry experts, looking into ways you can care for our products while being kind to the environment.

We have written lots of content and have more in the pipeline, so sign-up for our newsletter, have a browse at our Inspiration section and give our tips a try.

Our Little Dresses for Africa Pillowcase Dresses


For many years we've been working with a charity called Little Dresses for Africa. Tucked into all of our parcels are instructions on how to make their pillowcase dresses, which are then sent all over Africa to bring happiness and hope to vulnerable children. If you would like to get involved, you can find out more information here.

The Future

As we grow, we promise to do all we can to become an even better and more ethical business. We know we have a lot to do. Being owned and run by two sisters who care about the who, what and why of everything we do, helps us listen to advice, improve and focus on our "sleep better, feel better, live better" mantra. We hope to continue sleeping well at night by looking after you, our suppliers and the environment that we all share.

And if you have any ideas or want to come work with us making better beds, do get in touch.

Thanks for reading folks. Is it bedtime yet?
Molly & Harriet