Inside the Secret Linen Store x The Seam Partnership
Choosing beautiful bedding and responsibly made home textiles is an investment, and it is only natural to want them to last. This idea sits at the centre of the partnership between Secret Linen Store and The Seam.
Our collaboration supports you in keeping your favourite linens, curtains and soft furnishings in excellent condition for as long as possible.
The partnership grew from the development of our End-of-Life Policy ,created with the aim of reducing textile waste, lowering our environmental impact and encouraging more circular ways of making and using textiles. The policy focuses on designing for durability, offering clear care guidance, supporting repair, promoting repurposing and giving thoughtful advice for responsible end of use. In short, we want every product to be handled responsibly from its first night’s sleep to its very last.
A key part of this commitment is helping customers repair any wear or small tears that naturally appear after many years of snuggly nights. Extending the life of our products matters to us, which is why in 2025 we partnered with The Seam to make repairs, alterations and upcycling simple and accessible.
The Seam brings together skilled Makers from across the UK who specialise in caring for garments and homeware. From a gentle mend on a beloved duvet cover to reshaping a pair of curtains, they provide expert repair, alteration and customisation services shaped around your needs. Their work is rooted in craftsmanship, consistency and a genuine care for the items that mean the most to you.
Why Customers Turn to The Seam
Customers typically use the service for:
- Repairs to extend the life of your favourite items.
- Alterations to ensure bedding, curtains or other textiles fit just
right. - Customisations like embroidery, monogramming or creative
repurposing.
When it comes to repairs, we found that our four-legged friends play a big
part, with 15% of linen repairs come from dog related incidents!
How to Use The Seam
The process is simple from start to finish.
1. Tell The Seam What You Need
Visit the link, quickly create an account and describe the issue or the
transformation you are hoping for. Upload a few photos so the Maker can
clearly see what you want.
2. Receive a Personalised Quote
A skilled Maker reviews your request and prepares a clear, bespoke quote.
You will know exactly what to expect before you proceed. You will receive
a quote within 48 hours.
3. Send Your Item with Care
Once you confirm, you will receive guidance on how to package and post
your bed linen, curtains or soft furnishings so they reach the Maker safely.
4. Let the Maker Work
Your item is repaired, restored or customised with expert attention. The
Seam’s nationwide network is known for high quality craftsmanship, so
your piece is always in capable hands.
5. Enjoy Your Item Again
Your freshly repaired or beautifully altered textile is returned to you, ready
to be enjoyed again.
Celebrating Craft and Care
The partnership between Secret Linen Store and The Seam is rooted in a shared belief that the things you love deserve to last. Whether it is a simple mend, a refreshed detail or a meaningful alteration, the service helps reduce waste, preserve craftsmanship and keep cherished textiles part of your home for much longer. If you have a favourite piece that could use a little expert care, this collaboration offers a thoughtful, trustworthy way to bring it back to life.
Frequently Asked Questions
What types of customisations are available?
You can personalise almost any Secret Linen Store piece. Whether you’d like to monogram your 100% linen pyjamas, add festive embroidery to your Nigel Napkins, or customise the Bailey Baby Blanket with your little one’s name, the possibilities are endless.
How do I send my items to The Seam?
For alterations, The Seam will prioritise matching you with a local Maker whenever possible, which may include the option of a home visit. If a local Maker isn’t available, or if your request is a repair, you’ll be matched with a remote Maker. Through The Seam platform you can arrange postal delivery.
How much does it cost?
Pricing depends on the type of work needed. As a guide:
- · Simple tear repairs start from £12
- · Embroidery starts from £20
Every job is quoted individually by your matched Maker before you commit to anything.
Who are The Seam?
The Seam is a trusted UK business founded in 2020, on a mission to help people care for the things they love. They work with a nationwide network of expert Makers specialising in repairs, alterations and customisation.
How do I contact The Seam?
You can reach their friendly team at support@theseam.uk.
How long does it take?
Most repairs and customisations take around 7 days once the Maker receives your item. If your project is more complex, The Seam will keep you updated.
Is my item insured during delivery?
You can choose the delivery method that suits you best, and your item will be covered according to the insurance provided by the selected postal or courier service. If you need higher coverage, you can select a delivery option with the level of insurance you prefer.
Can I cancel or change my booking?
You can make changes or cancel before work begins. Once a Maker has started the repair or customisation, cancellations may not be possible.
What if the Maker needs more information?
Your Maker may contact you directly through The Seam’s platform if photos, measurements or extra details are needed to complete your request accurately.
