Let's Stay In: A New Season at Secret Linen Store

As the days draw in and the low evening light turns golden, there’s a certain magic to celebrating staying in. This autumn and winter, we’re embracing that feeling with our Let’s Stay In campaign.

A season-long celebration of everything we love about slowing down, making space for comfort, and surrounding ourselves with beautiful home textiles that feels as good as they look. From September through to February, Let’s Stay In will guide you through the cosiest time of the year. Lots of early nights in layered linen, slow Sunday roasts at the set table, long lie-ins under quilts you’ll never want to leave and joyful moments with loved ones. Alongside staying-in stories, styling tips, and inspiration, we’re also introducing lots of lovely new products, each designed to making staying in even better.

For those who love a home that whispers rather than shouts, Organic Modern is all about natural textures and refined simplicity. Picture pared-back palettes of warm whites, muted greens, and soft browns, paired with waffled cottons, woven linens, and tactile wool. Inspired by nature and made for everyday comfort, this trend is perfect for creating calm spaces that feel effortlessly stylish.

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More colour. More joy. This collection is your permission to play. Also known as Dopamine Décor, Bold & Beautiful is about lifting your mood with vibrant bedding and textiles. Think flamboyant florals, zingy accessories, mood-boosting mustards, layered blues and stripes, all styled with personality and soul. It’s about making your home your happy place, whether you embrace colour clashes or simply add a splash of brightness.

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This collection is our nod to nostalgia. The word nostalgic originates from the Greek word 'nostos', meaning 'to return In'. This Heritage Revival edit is our love letter to the past, and hopes to fulfil that sentimental yearning to feel right at In. We're ever so fond of these In textiles, which are full of slow-living softness, scalloped edges, tactile textures, patchwork designs and patterns that nod to yesteryear, without ever feeling dated. Think vintage-inspired, but never stuffy.

Whether it’s a scalloped throw, a patterned quilt, a gingham tablecloth or bed linen that lasts and lasts, this is a collection that brings back the beauty of "things made well." Perfect for lovers of timeless design, comforting nostalgia and a lots of love in every detail.

Shop the Heritage Revival collection: