Why choose us?


We've been designing and making bed linen for over 20 years. When you've slept in fabulous bed covers, you realise just how important it is, and when you've tried good quality, you never want to go back. We work with only the best factories in Portugal who we know and trust, and have been on our bed linen journey with us for the same 20 years. Visiting the factory, watching designs come to life on the loom, and trying new techniques and colours never gets boring. Our passion for great design, superior comfort and longevity. Our Secret Linen Store bed linen is tried and tested by us, and we're sure you'll love it as much as we do.

We use high quality, 100% Cotton on both the front and reverse of our duvet covers. Some retailers will put a plain, lower quality reverse on their duvets. We don't do that. The side closest to your skin is the most important, right?

Our Jacquard woven sheets and duvet covers are reversible. The beauty of this type of weaving is that the pattern is part of the fabric. This means that the two colours used for the warp and weft, are in reverse on the other side of the material. Each side of the fabric has the contrasting colour of the pattern when you fold back the duvet cover. Our patterned sheets have seams sewn on either side so you can make the bed with either the lighter or darker side.

All our duvet covers and sheets have a size label woven inside. No more rummaging through your linen cupboard, guessing which bedding is the right size.

We never use Polyester. We believe that cotton is the only way to make comfortable, breathable bed linen. Polyester is likely to raise your body temperature and will never feel as good on your skin. Natural is the only way.


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