A brand new collection

designSo here it is, the second bed linen collection from the Secret Linen Store.

"We want more colour" we hear you shout. So, here you go... More colourful bedding (and more grey, which we know you love too), more patterns and more beautiful jacquard's. Our new collection is the same fabulous quality that you can expect from us, but with a little more color and some super new high thread count bed linen in white.

A new collection is a journey, from colour inspiration, sketching, sampling and selecting. It takes about 6 months from the first idea until it reaches our site...

I always start with a pencil..its the only way for me. Next comes colour, I put together some colour boards with ideas for a pallete, Harriet and I then sit down and decide which colours and which designs we think you will love. We don't always agree, but its fun to see who was right ! (we are sisters after all)


This is where we started with this collection, some colours have been tweaked along the way, but you will see that we have not wandered far.

In the factory, I choose colours and have a play on the loom...This is my favourite bit!

colours 2


We use different warp colours, and see what looks best....the result is a blanket like a rainbow. From this we make our selection.....and a new collection is born. We have also added some whites in varying qualities, here's what we have made.


So, let's start with the new white bedding. The higher the thread count the better the feel, sometimes that's true. At the secret linen store we don't twist or cheat yarns , our new 600 thread count (above) is in our view, the best you can get. We have added a stripe to the duvet cover and pillowcases, and matched it with plain flat and fitted sheets. Try it, it's amazing .. Soft and smooth, with a sateen finish.

dots em

Next we have our 400 thread count percale. This is crisp and cool. We've added a simple embroidered dot detail on the duvet cover and pillowcases, and the flat sheets and fitted sheets are plain. If you like the feel of crisp hotel style bed linen, this one is for you.


Now, can we tempt you with our Teasles? It's been a real success in the Teal and Grey so we have added another striking colour. I love this, a lot.


We've added an Essential Dove Grey sateen sheet set to be best friends with this, and all with our sateen finish. This brings me on to the Ikat linen in grey, it's perfect partners with our Essential Dove Grey Bed Sheets too.  This Ikat design, originating in style from Indonesia, has a lovely stripe with a textured pattern that is so "now". We've used our Relaxed Denim in Grey with it here , so many mix and match options with Dove grey .


The third part of the collection uses a steel blue as the base colour. The Modern Flower in coral pink is a striking floral to brighten up your bedroom for spring. This has our super soft relaxed finish and is reversible too.

Mix this with Essential Steel Blue Sheets .. Oh and our chunky blue knits.

We've styled this as a relaxed and casual look.


This tiny little dotty bed linen is a favorite from our first collection.

We wanted to add some drama with this colour way. We've used the Essential Steel Blue and mixed it with a lovely Burgundy. It's reversible and super smooth, with our sateen finish.


Last , but by no means least, it's our lovely Olives bed linen. Yellow is the colour this season and by mixing it with our Essential Steel Blue, we've made a statement design that brings a warm sunshine to your room and the tones of grey make it soft enough to work with any decor. We have added our relaxed finish and we love it !

There we are, that's the new bits. We're excited to launch collection two and we hope you like it.

Let us know what you think.

S e e . L o v e .  S l e e p


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